It’s accepted wisdom now that if you’re a business, you just have to have a website.
If you’re a professional artist, making your income from your work, or teaching (or more usually, both) then you’re a business too.
So do you need a website?
It’s new, it’s exciting, more and more people are doing it. It’s nothing short of a new paradigm for artists, an entirely new business model for us.
It promises complete independence. No gallery cut. You get to choose what you paint.
What follows is just my take of course. But I’ve been doing this pretty successfully for a couple of years now, and this is what I’ve learned from the front lines.
It seems like the dream to a lot of people.
You just paint what you want and sell it directly on your site. No galleries taking 50% of your work. No-one telling you what to paint.
Nice and simple.
But there are a few things you might not realise when you start out – or even before you’ve started setting it up – that you need to think about.
I must admit I was a bit excited. I’d never seen apples as beautiful, as interesting, as these.
I had so many bags of them in my arms that I kept dropping them.
And I’d never seen so many apples in one place. They were everywhere. And not the usual apples you see in the supermarket, grown for high yield and selected for uniformity.
These were real apples.